![]() ![]() For many or most, the biggest is the $300 price gulf between the $999 starting price for the Air and $1,299 13-inch MacBook Pro. There are differences between the two devices, of course. One of the more surprising aspects of this strategy on the Mac side is just how much the company has closed the gap between the MacBook Air and 13-inch MacBook. There is, of course, still truth in the longstanding notion of the premium “Apple Tax,” but the company has expended its approach to improve things on the lower end. It’s a category that’s become an increased focus for the company in recent years - and one we’ve seen play out across the iPhone and Apple Watch lines. The new Air, 13-inch MacBook Pro and Mac mini represent the entry-level tier for the Mac line. It’s all part of a kind of configuration of Apple’s Mac strategy that we’re seeing play out in slow motion. ![]() In fact, the company is likely reserving a number of upgrades to differentiate this round from some new pro-focused devices likely to arrive at some point next year. Anecdotally, things are just faster all over the place. The system excels at two benchmarks in particular: battery life - measures by a simple video playback - and Geekbench, which tests a system’s CPU and GPU performance by simulating real-world situations. That may feel like forever ago, given everything that has transpired, but that’s a mere eight months. The Air, in particular, presents some truly robust gains of the most recent versions of the system, released back in March. ![]()
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